Wholehearted Apparel Branding

This project started out as an idea for an apparel brand I called Wholehearted. I created a logo for this brand and even created t-shirts with these designs and started to build a website for the store. I eventually scaled it back and just turned it into personal graphic designs that I could expand on. So, this brand never got fully fleshed out, but I post these designs at random and still work on new animal illustrations when I can to this day. I used Adobe Illustrator to create these digital illustrations of my pets and pets of close friends and family.