Le Palais Branding

Le Palais is a luxurious hotel that offers a relaxing stay, hosts events ranging from banquets to weddings, and is equipped with ample office space for members. I made this brand up because I wanted to do something a bit different than what I've done before. I've mainly done very cutesy and colorful branding, so I wanted to do something more minimalist and sophisticated. The overall design is focused on the typeface, is conservative in its use of color, and takes advantage of using a lot of negative space. The goal was to give this brand a sleek, elegant and professional look.